The visual beauty of Chinese characters is
especially appealing to us Westerners. Consider
for example, a simple word such as "duck". As
far as the word goes, there is nothing poetic
about it. It is a bird that swims around the pond
and flies away when bothered. But when written in
Chinese, it looks way better than in English. To
a Chinese, there is nothing special about the duck,
unless it is on a menu in a restaurant.
Logoi.com
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